2021 // Client:
University of Notre Dame
Campaign Logo and Collateral Materials
Logo Design
Graphic Design
Print Design
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Provide a refreshed visual identity to an initiative that is as timely now as ever.
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Design a clean, modern logo that communicates the name of the initiative and the three institutions jointly sponsoring it without using colors or imagery unique to Notre Dame’s well-established visual identity.
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The former drab olive tones of the logo are refreshed with a bright gradient that aligns with the teal ribbon of the global sexual assault prevention movement, and the collateral uses conspicuous primary colors to call the attention of passing students to the difficult but necessary topics the CSAP takes on.
