Design a holistic campaign identity and strategy that aligns the marketing for Peter Jackson’s documentary miniseries, which reframes the narrative surrounding The Beatles’ impending breakup in 1969, across digital, physical, and social platforms.

Create a fresh logo, color palette, and visual language that looks “Beatle-y” enough to fit in with the Beatles visual ecosystem and be recognized by casual viewers and diehard Beatles fans alike.

Design distinct but aligned visual experiences across promotional marketing, Disney+ branding, and home entertainment release packaging.

Ensure use of the Beatles “drop T” wordmark (requested by Apple Corps Ltd).

Warm, bold typography (reminiscent of late Beatles album art) takes viewers back to 1970 and the dramatic story they think they already know, but with an ultimately more optimistic tone.

The light-on-black palette with multicolor glow pushing in from the edges aligns the documentary’s visual identity with the visual styles of the adjacently-released Let It Be album remix and photo book.