Type Specimen
2019 // Project (VCD Typography)
Printed Book With Handmade Cover
Typography
Print Design
Animation
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Explore the use and origins of the oft-maligned typeface VERDANA, created by Matthew Carter in 1996.
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Look to notable visual identity ecosystems centered on Verdana for narrative and graphic inspiration.
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Plastic primary colors and the fallout of a major corporation’s brand refresh combine typography, print design, and Swedish furniture into a demonstration (and staunch defense) of an iconic typeface with a bad rap.
